Category Articles


  • The Sales Page Critique 3: Bonuses Part 1
  • Sometimes we don’t buy the gift for the gift, but for the wrapper. Bonuses can be more attractive than the original product you were planning to buy, making your index …

  • The Sales Page Critique 2: “Proof”
  • Most internet courses that show you how to make $39,732 each month naturally will show you proof, like screenshots of their sales, paychecks, photographs taken with well-known people to show …

  • The Sales Page Critique 1: Testimonials
  • If you have ever made purchases online, you will be familiar with the term “sales page”. And if you haven’t, it is basically a webpage that introduces you to the product(s) that are being sold at that website.

    All sales pages seem to be fairly similar. They have a few elements (besides the obvious - a list of features and benefits) that come up with each sales letter, like testimonials, “proof” and bonuses, that motivate you to make the purchase.

    The million-dollar question: How real are they?

    Let’s see…

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