19 June 2008

Three Ways to GROW a Business

Filed under: Personal, Tips & Advice, Wisdom — launchpad @ 10:25 am

There are many successful marketers preaching the values of growing a business.

Here are some of them.

Jay Abraham

1. You increase the number of customers.
2. You increase the average transaction value.
3. You increase the number of times the customers buy per year.

Mark Joyner

1. Get your message in front of more eyeballs.
2. Get more money per eyeball.
3. Sell more products to your customers on the back end.

Generally speaking, in my own words…

1. Increase revenue
2. Decrease expenses
3. Increase efficiency

Another way of saying it…

1. Increase revenue - more customers, increase selling price
2. Decrease expenses - NOT cut down on costs, but reduce unnecessary costs (more on that in my next post)
3. Increase efficiency - sell more, maintaining the same no. of staff


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