13 April 2007

A Tribute to… Gary Halbert

Filed under: IM World, News, People, Personal — launchpad @ 8:39 pm

This is an unfortunate and sad day. I never thought I’d be writing this blog post.

I am sorry to inform that Gary Halbert, the king of copywriting, has died in his sleep over the weekend.

I don’t know him too well, neither do I know him personally. But I do feel a connection with him, and I am still shaking my head at the thought of his death. He still lives on in our memories. At least I know he still does in mine.

The first thought of him rings in the advertisement he wrote to try to find a lady whom he would like to spend his time with. A long advertisement, and truly memorable.

I’ll leave it to his circle of closer friends to tell you more about him, and their tributes:

The Gary Halbert Letter - Gary’s archives of letters

Michel Fortin writes his tribute: Gary Halbert Has Passed Away

Craig Perrine talks about Gary: Farewell to a marketing legend: Gary Halbert

John Carlton, Gary’s bosom friend, writes: For Gary

John Reese tells us: Gary Halbert Has Passed Away

David Garfinkel, another one of our online copywriting champs, speaks: If You Write Very Good Copy, You Lost A Very Good Friend on Sunday: Gary Halbert

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