24 June 2006

The Sales Page Critique 4: Bonuses Part 2

Filed under: Articles, Tips & Advice — launchpad @ 1:04 pm

In addition to the number of bonuses, there are a few types of bonuses.

“Forever Circulating Around”

The first type is “forever circulating around”, it seems like everyone has it but you. They are likely to be PLR articles that have been branded, re-branded, given to one person as a bonus and passed on and on.

These articles or eBooks are often a good read, but it doesn’t give you more than that. The book ends on the last page. That’s it. No more. Move on. The information is usually fairly commonsensical (read: does not require much brain power to deduce or infer it).

To be “forever circulating around”, they must be pretty useful in some sense, so if you haven’t landed yourself a copy, just wait till for a deal that packages it into one of the bonuses (buy for the main course, not the side dishes!), and give it a read. There is absolutely no need to go out and grab a copy by paying for it. Just wait and see.

“Self-Made”
The second type is “self-made” bonuses. They are usually unique to a certain product and give the author’s views or advice toward a certain subject, especially common topics like driving traffic to your website, converting customers, building your opt-in lists, etc.

This type of bonuses tend to have greater value than the first, because the author put in effort to make them, or worked with someone else to have them made. There is the extra ‘effort’ factor. But, they usually regurgitate the old information. For example, the bonus is an audio file that gives ways to drive traffic. 90% of the time, the points in the audio file are points that have been picked up from some ebook or course. If the points are new (never seen before), it is more likely that they package it in a new product and sell it for money instead.

The No B.S. Take 2

It doesn’t matter whether it is “forever circulating around” or “self-made”. The key thing is there must be value in the bonuses that you are getting. Sales pages always always always say only the good things about their bonuses, sometimes creating a false perception of their value. Again, radar up - the bonuses will never ever be $4,357 or $9,867. If it’s too good to be true, it is.

The final thing about bonuses is reselling them. The concept is the same as PLR articles (a previous post). Unless you are the first generation of purchasers to have resell rights, do not buy it for the rights. By the second generation of purchasers, the “rights” will have exhausted - by the Principle of Excess Supply (if no one came up with that yet, I’m taking credit for this new theory).

Keep an eye on the bonuses, don’t be buying for nothing.


Add to... del.icio.us:The Sales Page Critique 4: Bonuses Part 2 digg:The Sales Page Critique 4: Bonuses Part 2 spurl:The Sales Page Critique 4: Bonuses Part 2 wists:The Sales Page Critique 4: Bonuses Part 2 simpy:The Sales Page Critique 4: Bonuses Part 2 newsvine:The Sales Page Critique 4: Bonuses Part 2 blinklist:The Sales Page Critique 4: Bonuses Part 2 furl:The Sales Page Critique 4: Bonuses Part 2 reddit:The Sales Page Critique 4: Bonuses Part 2 fark:The Sales Page Critique 4: Bonuses Part 2 blogmarks:The Sales Page Critique 4: Bonuses Part 2 Y!:The Sales Page Critique 4: Bonuses Part 2 smarking:The Sales Page Critique 4: Bonuses Part 2 magnolia:The Sales Page Critique 4: Bonuses Part 2 segnalo:The Sales Page Critique 4: Bonuses Part 2

Leave a Reply