23 June 2006

The Sales Page Critique 3: Bonuses Part 1

Filed under: Articles, Tips & Advice — launchpad @ 6:26 pm

Sometimes we don’t buy the gift for the gift, but for the wrapper. Bonuses can be more attractive than the original product you were planning to buy, making your index finger itching to click ‘buy now’.

The Number of Bonuses

At some sales pages, the number of bonuses are sparse (1-3), but worthy of the costs involved. Others make it hard to say no by giving a few more (4-6 bonuses), out of which only 1 or 2 (tops) are worth a second look. As it turns out, this is not as good a deal as having sparse number of bonuses.

The moment the number of bonuses get out of hand (7 and above), chances are, you won’t even click on them after their first download, so no matter how attractive, how good, how worthy the bonuses are, they are useless. What can be worse than white elephants? If you said ‘not having them’, then kick yourself. Even white elephants take up resources, energy and time. In the case of bonus downloads, beware of the trojan horse.

Of course, no one will be so stoopid to introduce trojan horses into their downloads and jeopardize their reputation. Yet, this has happened before at a “giveaway” site. So keep your radar up and working before you start your downloads.

Naturally, the larger the number of bonuses, the more settled your heart will be. You don’t feel as pinched by the purchase, regardless of the price paid.

The No B.S. Take

If you are so easily appeased - just by the number of bonuses alone, you will probably never be successful in following the content of the ebook, audio or multimedia course that you bought. So, keep that money.

Even if you bought it with zest and great motivation, you will never be able to go through all the material without stopping to make another purchase (with more material to cover and more bonuses to go through).

Stay tuned for the next installment on bonuses.

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